These could be fun websites like The Onion, comics like xkcd, or just sites with interesting content like Buzzfeed. Polarizing content covers everything from movie reviews, product ratings, and opinions on current EU politics to general debate about dog excrement on our streets. another gray morning A photo posted by alyssa coscarelli (@alyssainthecity) on Oct 3, 2016 at 6:34am PDT. Today’s blogs are relevant, high-quality, and well-written pieces about topics that your audience finds interesting, so they can be a great tool for building authority, trust, and relationships, and consequently driving conversions. 1. In fact, the new 2019 CMI/Marketing Profs study shows increasing interest in visual forms of content among B2B marketers: Text remains important for marketing B2B products and services, as well as for carefully considered consumer products and services: B2B marketers also are using more in-person content, or face-to-face marketing. By reviewing products, you can answer common questions, dispel doubts and show viewers the unique benefits that your product … Overall this content type is similar to problem solvers. This graph shows the 14 types of content used most by B2C marketers: You’ll see that the most successful consumer marketers use 6 content types. The content doesn’t necessarily have to be evergreen, but if it is then you'll get years of return on the investment, and you'll be able to use the ebook to continue reaching new audiences long after it’s published. Successful content marketing is not just about how much content you can produce — it's also about making smart decisions about the types of content to focus on. Create blog postswhen you want to infor… The Most Popular Content Trends on Instagram Right Now. And 38% of marketers are using more audio content – podcasts and audiobooks. Moreover, 96 percent of consumers find product videos helpful, and nearly 75% are more likely to make a purchase after watching a video. The least successful use only 4. Aberdeen Group shows that marketers who use video get 66% more leads a year than those who don’t. To make the content engaging and relatable, think about it more as a success story than a case study, and focus on the hows and whys of the story. Fashion blogs are one of the most popular types of blogs on the internet. He is the person behind the popular infographic 21 Types of Content We Crave and has discovered some of the earliest known examples of content marketing. As we observe in this report social media has been turning visual in nature and photography has become the … Content types are flexible. Fashion Blogs. Video material is a form of content that is increasingly crucial for businesses and projected to be among the most popular content types. Other types of videos you can consider are interviews, call-in shows, a behind the scenes look at the office, and explainer videos. B2C stresses visual content. Here's a tally of our observations. Case studies are a good way of making issues relatable because they use archetypal examples to illustrate common pain points and challenges your audience may face. The 2018 studies by the Content Marketing Institute (CMI) and Marketing Profs show what are the most popular types of content. We have a firm belief that people who work at Webdew enjoy being and working here, with great client teams and also enjoy practicing their expertise with a diverse group of people. Polarizing Website Content. Video helps display products and services in a way that writing just cannot. How-to guide best practices: One of the most important things to remember with tutorials is that they must be top-quality in terms of writing because they have to be clear, concise, and precise in telling readers how to complete the task at hand. The least successful use only 4 types. From a content creation perspective, listicles are also easy to write, because once you have a topic and a number, all you have to do is fill in the blanks. Ebooks are a type of long-form content, and as the name suggests, they're electronic books that are often available as PDF downloads or in HTML format. Go through this article to know 5 types of video content that are most popular among users. Young males (the most common type of gamer) were the first type of people to embrace YouTube, so it should be no surprise that there are thousands of channels related to video gaming. Content … The most popular types of content are: 1. The world of content today is crazy, with volume (literally) growing by the second. What do you think? The types of content that your target audience will care about 2. Whew! You’ll find the Top 100 Questions and answers here. Let’s take a look at the rest of the numbers. Thank goodness this video format is on the list. If you want to create an entertainment website, you’ll have a huge amount of options for formats. 10. Educate about why the company... Get the answers to marketers’ top 100 questions about content marketing. In fact, infographics are shared three times more oftenthan other content types on social media, so they can also help you with your backlink building, as well as growing your audience. Ebook best practices: The main focus of an ebook should be providing solutions. What can you do to make your content type perform more powerfully? If you post engaging content, then more people will engage with you, follow you, comment, and “like” your stuff. 1. Marketers find that the most effective types of content vary by the stage in the buyer’s journey. What’s the big difference between popular types of content in B2B and B2C marketing? This type of content can give you a great outlet for sharing your knowledge and expertise on a given topic. Unboxing videos are a favorite amongst YouTubers and it seems like viewers enjoy them just as much. For one thing, it’s important to incorporate plenty of white space into the piece to keep it clean and organized. The exact nature of your tutorial will depend on your audience and your industry, but this type of content is great for sharing expertise, building trust, and growing email lists. What is the most popular content shared on Social Media. What We Can Do? In the end, you only need to do one thing on Instagram to build the following that you dream of: post engaging content. One of the reasons they're so popular is because they're easy to read, scannable, visually appealing, and—when done right—interesting and highly shareable. Understanding the types of content your audience consumes is difficult. White papers, us… You should also put some time into the title and the design because this is what will attract and engage readers. The most popular types of content are: In the late stages of evaluation and purchase, the most popular types of content are: The 2019 study also looked at what are the most popular types of content in paid media: Also important are partner emails to promote content, and sponsored content on other people’s websites. How difficult is it to produce the content? In the early stages of building awareness and interest, text, audio and visual content lead the way. Blogging Blogging is one of the most popular types of content marketing for small businesses. Once your video is ready, upload it to sites like Vimeo and YouTube to increase exposure, embed them in complementary posts, and share them through your blog. Anyone can give you a list of the 167 types of content they brainstormed off the top of their head. A breakdown on the most popular content shared on Social Media sites is shown in the chart. Choosing the right type of content for your business and your audience, therefore, can take your content strategy to the next level and help you achieve the goals you want to reach. When you check them out, you’ll discover that they have more visual flair and are much longer than my blog articles. Writing a guide requires a good writer, a good designer, and a good idea. Finally, make sure you focus on topics that will interest your target audience, and use your expertise on the subjects to build authority and trust. This graph shows the 14 content types used most by B2B marketers: You’ll see that the most successful B2B marketers use 7 content types. Content is the way you present information, engage audiences, drive traffic, start conversations, and otherwise communicate with customers and prospects online. I’d love to hear it. The writer needs to produce top-tier content. Blogs. If you can’t hook your audience in 7 seconds, people may not get your message. Video is an enormously successful form of content, and by 2020 it’s expected to account for 80 percent of all web traffic. Reading Time: 9 minutes. © Copyright Digital Marketing Institute 2020. Learn the tools and technologies needed to meet the challenges of tomorrow with a Postgraduate Diploma in Digital Marketing. To help you choose the best type of blog for your needs, in this article, we’ll look at 12 types of blogs and when they’re most successful. There is no one content type reserved for one particular learning style. Remember, you're creating content, not ads. How-tos and instructional content are similar to long-form blog posts that go into great depth about how to do anything from achieving a task to building something and more. 61% of B2B marketers are increasing digital text – articles, blogs and books. Another reason it’s a good content choice is because it demonstrates to prospects how your brand, products, or services can help solve problems they may be experiencing, and this will foster strong relationships and build loyalty. Finally, provide a summary of the results that your customer achieved using your products or services, emphasizing how the results solved the problem and made your customer’s life better. Well, all of that ends today. Let’s take a look at the most popular types of blogs that exist: 1. And data from Google shows that video is a trusted source for 40% of millennials. Blog posts and articles, used by 73% of marketers 2. Choosing from a proven set of blog post types can actually free your creativity and allow you to deliver valuable, engaging content to your ideal reader or customer.. Minecraft alone is popular enough to have a website devoted to … It’s also one of the most popular content formats for mobile device users. For business to business (B2B) marketers, the 3 most popular types of content are: Close behind are e-books and white papers, followed by infographics. Infographics are among the most popular types of content you can create, and this is because they present a great deal of information (such as statistics, research, and other data) in a visual way that’s engaging, digestible, and shareable. Let’s take a closer look. Top 100 Content Marketing Question: How do you get buy-in for a content marketing strategy? What will it cost to outsource production? Ebooks have a number of benefits, including lead generation, establishing authority, growing email lists, and beefing up your overall content offering. But with all the different types of content that are out there, it can be difficult for brands to know which ones to focus on, so today we’re going to go over the top seven content types and how you can use them to drive growth. Most of such websites earn money on advertising. The most popular types of content are: In the middle stages of consideration and intent, long-form content becomes more important. Whether you’re a consumer or business marketer, social media and pre-produced videos are 2 of the top 3 most popular types of content. He is a marketing strategist, consultant, content marketer, and speaker. 1. Fashion bloggers get invited to major events, receive special perks, merchandise, and even business deals by top fashion brands. I predicted that content would become more visual and more audio. What’s your top question about content marketing? Top 100 Content Marketing Question: What is the future of content marketing? As I’m writi… Ready to get started? The type of blog shows the blog’s purpose and how it goes about reaching its goals. These 7 types of content are some of the most popular across the web, and by using the best practices outlined here, you'll be able to create top-notch content that will engage, delight, and encourage sharing. The 3 most popular types of content are: Close behind are infographics, followed by interactive tools. The types of content that will help you promote your product or service How do you create thatcontent? Other benefits of a blog are that posts are relatively easy to write and publish, they're highly shareable, and they're easily discovered by search engines. You can have as many numbers in your lists as you like, and long lists are just as acceptable as shorter ones, but details are always important. And for good reason! That’s a relief. YouTube has more than 1.5 billion monthly active users, and more than 50 million users publish videos each day. In fact, infographics are shared three times more often than other content types on social media, so they can also help you with your backlink building, as well as growing your audience. That’s it. Moreover, Facebook is the one networking site that’s dominating again. Infographic best practices: Creating an infographic is an art, and there are lots of things to be aware of when designing one. This helps you determine the right strategy to reach those goals. The most important thing about this kind of content is that it prompts a discussion. Here are 4 ways to get buy-in for a content marketing strategy: Build a big tent to co-create strategy. She explains that in order to succeed, most websites will need four key types of content: 1. Blog posts are consistently a top performer for brands. How to do it. Starting a blog has never been easier. There are loads of user friendly blogging platforms to choose from. Product review videos work best when you have already established some trust with your audience. User-Generated Content is highly valuable in earning impressions and engagement on social media. “What are the top 3 most popular types of content marketing? Caption contests, story contests, review contests are all great examples of UGC. A new study reveals which types of content were most beneficial at various stages of the consumer's decision-making process, offering insights on how content marketers can focus their energy and budget in the most efficient … Coming up with catchy and unique titles is an important part of writing list articles, but be sure the heading matches the content (no clickbait). I also expect content to become brainier and more empathetic. Some of YouTube’s classics are still going strong, but a lot of these Channel types may come as a complete surprise to you! My blog, “What is the future of content marketing?” foreshadowed some of these changes. Even worse, many marketers don’t even know what type of content performs best on the platform. A product review is among the most helpful types of video content, especially for consumers who are in the consideration phase of the customer journey. However, that doesn’t mean you can throw together a listicle without putting any thought into the content matter because even this type of content has to be informative and high-quality. Therefore, minimize the time you spend on advertising and focus more on generalized solutions. Image source: iStockphoto. Inspirational quotes. This graph compares marketers’ usage of content types with a year ago: Marketers find that the most effective types of content vary by the stage in the buyer’s journey. Infographics are among the most popular types of content you can create, and this is because they present a great deal of information (such as statistics, research, and other data) in a visual way that’s engaging, digestible, and shareable. 4. Another popular video type, Think With Google estimates that users are 3x more likely to watch a Youtube how-to video than read a product’s actual instructions. The layout and design must make the piece easy to read, should break the task into manageable steps, and should probably include graphics, diagrams, screenshots, videos, and other graphic elements to illustrate crucial points or hard-to-complete steps. The list below will help to give you an idea of the type of content that is most popular on YouTube so that you can frame your videos within these buckets. Top 100 Content Marketing Question: How can content subtly sell content marketing? Any type of video content will help you engage your audiences, increase shares and comments, increase conversions, and drive traffic to your website. When Batman needs to take out a threat to Gotham, he relies on a set number of bat-tools on his utility belt. When you compare the lists in each learning style with the list of the most popular content types, you see some of those types popping up in multiple learning styles. 27% are using more printed text – magazines, books and brochures. Make content that feeds your tribe’s passion. Use a selection of tools to create valuable content for your audience. We’ll uncover exactly what types of content get the most shares on Facebook, which types are most likely to go viral, and where your best opportunities are. Not only are blog posts essential for effective SEO (search engine optimization), they can increase your thought leadership status, help build networking opportunities, and act as a lead generator for your business. A collection of our experiences, recommendations, and best thinking to help you tell your best story. Plus, we’ve included some additional resources for when you’re ready to execute. Don’t forget to include a list of required materials if applicable, and make sure you thoroughly address all the information readers need to accomplish their goal. Go through this article to know 5 types of video content that are most popular among users. 64% of B2B marketers are increasing use of audiovisual content. The 20 Types Of YouTubers Shaping The Platform’s Future. What type of visual content gets shared the most? It’s a big industry with a huge global audience. Like other content types, lists should still have introductions and conclusions, and they should be optimized with relevant keywords. Blogging has been around for as long as the internet has, but the practice has become more sophisticated over the years, especially when it comes to businesses using blogs to engage audiences. They give them that warm, fuzzy feeling inside that inspires them to take action and kick start their dreams. Launch your online business with the written word. When it comes to content amplification, influencer marketing has been huge in 2018 – and will most likely continue to be so in 2020. Unboxing Videos. Blogs are one of the best ways to improve SEO and drive more organic traffic to your site from the search engines. High-quality videos are a great way to make your brand seem informational and fun. The hard part is figuring out what type of content makes sense for your business. More visuals People’s attention spans are short. I’ve compiled a list of 26 popular blog types and a little bit of information on each one so that you can determine which one is the best fit for what you want to accomplish. Literally. Blog posts and articles, used by 73% of marketers. How to Make Your Content Marketing Simply Irresistible. You should also optimize your posts with relevant keywords, as long as they're worked in seamlessly and naturally. Which are most effective?” is among marketers’ Top 100 Questions about content marketing. What are the leading benefits of the most popular content types? List articles may seem somewhat gimmicky, but they're extremely popular and aren't going anywhere. But video’s also one of the content formats that contribute to business revenue. Most popular types of blogs, according to Google Searches. What are the most popular blog types? Unboxings have become a key method for viewers to … He’s been studying effective marketing, direct marketing, and business methods since 1999. Instagram content has evolved in the past year and we've noticed some new trends emerge in the galleries of the cool folk of influence. Especially on platforms such as Instagram, UGC can boost interactions and reach. In the early stages of building awareness and interest, text, audio and visual content lead the way. 20 Most Popular YouTube Channel Types that you can start in 2020. Business to consumer (B2C) marketers use similar types of content. The most popular types of content are: 1. Listicle best practices: Always remember to number your subheadings in a listicle, and make sure the number matches the title; otherwise, you'll confuse readers. In other words: 1. A Facebook page with 1 million fans can expect only about 20,000 of them … Your tribe... What’s the content you just can’t resist? In the middle stages of consideration and intent, long-form content becomes more important. Keep videos between two and three minutes, and be sure to include a CTA at the end sending viewers to a landing page or your website. Otherwise, it won’t be of value to your audience. Content is the currency of the internet, and there are hundreds of types that brands can focus on creating to engage audiences, reach new target markets, provide value to customers, and entice new prospects. My Advanced Guide series are some of the most popular types of content I’ve ever created. Home > Content Marketing > 7 Types of Social Media Content That Drive Most Engagement – What Experts Say (& Real Life Examples) 7 Types of Social Media Content That Drive Most Engagement – What Experts Say (& Real Life Examples) by Disha Dinesh March 13, 2017. And the winner of the most popular blog, according to searches is… Fashion blogs! That isn’t the hard part about deciding to use content marketing. Blogging, however, is a regular commitment, and you have to be prepared to post every couple of days. You should always include a call to action in each post, and link blogs to each other and to other content to help readers discover more about you. 2. The top five are about what I thought they would be, Top 5 most popular blog topics. Ebooks can be long, so be sure to break up the content using chapters, subheadings, bullets, graphics, infographics, and other interesting formatting elements. The next most popular types of content in this category include Why posts. Video best practices: Just like ebooks and other forms of content, the main aim of a video should be to provide value to your audience by answering questions, providing solutions, addressing pain points, or otherwise providing relevant information. Content to entertain. Case study best practices: To create an effective case study, start by summarizing the problem your customer was facing. Vlogs: Vlogs are a popular and broad video type that can be found on just about any Youtube channel. Visual content... To subtly sell content marketing: Know your customers’ tribe. B2B emphasizes long-form content. According a report on Ipsos, a survey indicated that a significant proportion of internet users share pictures on social media. Inspirational quotes are especially good if you operate in the entrepreneurial space like Foundr Magazine. This type of content demands research, time, and quality writing, so it’s best to have a plan in place before you start. instagram • Dec 02, 2016. Where are their sweet spots in the digital marketing world? DMI Postgraduate Diploma in Digital Marketing, Certified Social Media Marketing Specialist, Certified Digital Strategy & Planning Specialist. Join the game and learn key digital marketing skills that keep you ahead of the pack. A good rule of thumb for ebooks: keep the promotional elements to between 5 and 10 percent of the content. Learn everything about your tribe’s passion. Many infographics also break content up into sections to keep information separate and use complementary colors to maintain interest. In consumer and business content marketing, visual content is growing fastest and becoming the most popular type of content. Videos, used by 54%. Gaming; YouTube was once dominated by gaming channels. Next, go over what the solution was while providing actionable and step-by-step examples that prospects can use to repeat the process. Some 41% of marketers report an increase in face-to-face events, presentations and workshops. Blogging best practices: If you don’t have a self-hosted blog, you can use services such as WordPress, Tumblr, Medium, and Blogger. Download a brochure today! We put together a list of the most popular types of digital downloads to sell in today’s market, categorized by format and audience category. After teaching marketing for UC Berkeley Extension, he saw a … If your content isn’t engaging, you don’t stand a chance. Let’s roll out with our first format -- the written word. Podcasts, used by 57% 3. There is something about quotes that get people excited. Infographic best practices: Creating an infographic is an art, and there are lots of things … To ensure clarity, come up with a descriptive title and use clear fonts that are easy to read. Get some insights regarding content types . Best content type #4: Content amplification and influencer marketing. Finally, don’t forget to provide a conclusion that includes a strong CTA. E-books, used by 56% 4. The most astonishing fact discovered was that Twitter, Pinterest, and other sites don’t work well for this category.