Pamela Walker Laird, Advertising Progress: American Business and the Rise of Consumer Marketing (Baltimore, MD: Johns Hopkins University Press, 2001), 32. This Advertising and Consumerism of the 1920's Lesson Plan is suitable for 11th Grade. A typical example of how advertising has changed since the 1880s till 1920s is the Coca-Cola product, during the 1880s the product was advertised as a medicine claiming that is cures headache; that it revives and sustaining a man. Advances in technology, mass production, and new advertising methods led to a vibrant consumer culture. In the 1920s, the most important innovation in cinema was the addition of sound to film. U.S History Quiz Show topic:Increase in Consumerism 1st Set of Questions In Cinema tickets! Businesses were thriving and … Topic Questions 2nd Set of Questions! In this 20th century history lesson, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism. In the 1920s, however, both print media and radio began to tempt consumers with vehicles, clothing, furniture and household gadgets, as well as with chances for social events and activities, thus opening them to a … This advertising gave birth to certain desires and ideals typical of the 1920’s such as owning your own automobile and being fashionable/trendy. The mass production and the lowering of prices on consumer goods meant that more items were available to more people than ever before. This lesson plan offers suggestions about how you can use primary sources to illustrate the larger social and cultural changes of the era. These people neither needed or could afford these products, which generally caused them to live pay-check to pay-check. The construction of the transcontinental railroads provided a national market for a company's goods. Samuel P. Hays, The Response to Industrialism, 1885-1914, Second Edition edition (Chicago: University of Chicago Press, 1995), 7. Duke … Advertising came into its own throughout the 1920s. 1920s Economy: The Rise of Modern Consumerism and Advertising What changed in the 1920s economy? Consumerism in the 1920's was the idea that Americans should continue to buy product and goods in outrageous numbers. Lizabeth Cohen, Making a New Deal: … Advertising as it is known today finds its roots in the industrial expansion of the 1880s. Most historians agree that personality gained societal importance over character in the 1920s, and they connect this transformation in values to the emergence of a consumer culture. Activity - Prosperity & Thrift with the Readings on Consumer Economy Activity - Consumption and Consumerism (see below) Luster … People bought many quantities of products like automobiles, washing machines, … Most historians agree, prior to 1910 America was not a consumer culture. But during the early 1920s, the company changed the product description to a portion … What was a popular drink that may people bought in the This consumer culture enhanced the economy. By the early 1920s, the economy was booming. Eleventh graders discover the impact of advertising in 1920's America. It let buyers know what goods the seller had in stock at any given time and how much they cost.